As the Democrats and Republicans are both making major speeches and announcements, this analysis story by the Associated Press analyzes both tactics (including faith-based "house parties") and motivations.
The article states: "Democrats believe they are better positioned through improved voter databases and a message that "values voters" care about more than abortion and gay marriage. Poverty, the environment and reducing the number of abortions - a big issue at this week's Democratic National Convention - are Democratic fodder."
Christian radio advertising is also mentioned, but non-Christian religions never are.
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