Sunday, February 13, 2011

Using religion to get guys to see Bieber biopic

Entertainment Weekly has this quite interesting piece on the marketing of the new Justin Bieber biographical movie Never Say Never.

I have a pre-teen daughter and was at a movie theatre Friday, and missed the fact that the film is subtitled "For Nothing is Impossible with God." But Paramount is hoping religious leaders and other parents are more clued in than I am, and that a companion religious study guide and other marketing will encourage young men to see the film.

There's an interesting series of comments on the article (not of the highbrow variety - more of the typical Internet commentary type) and a very interesting story about Jimmy Kimmel and Diddy within.

1 comment:

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