Atheist group advertises on New York transit

According to this story from CNN, a group called the Big Apple Coalition for Reason will be advertising in multiple media as part of a campaign to make New Yorkers more aware about atheism and atheists. Supporters, who are spending money from an anonymous donation, are hoping to attract members to atheist groups and to promote dialogue about religion and morality.

I thought it was interesting the story quotes a representative defending both the campaign as non-aggressive and atheism in general.