Sunday, February 1, 2009

A marketing theme for Super Bowl Sunday

As churches across the U.S. deal with their response to Superbowl Sunday (host a Superbowl party at the church? Host a non-related event? Cancel regular events?), those of us in the media business turn an eye to the advertisements that traditionally debut today.

From the blog Beyond Relevance comes this video, which asks "What if Starbucks Marketed Like a Church." The commentary on evangelical churches and their outreach is biting, but also funny.

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