Documentary film Expelled had the widest release of any documentary in history, according to this article in the LA Times. Although the film is not expected to have a big take, it may still exceed industry projections.
But, the article says, the film's modest box office successes may come at a price. The producers hired the same marketing firm that handled Mel Gibson's The Passion of the Christ. Some marketing efforts have included a Ben Stein bobblehead for patrons who bring 25 or more friends with them and donations to the budgets of Christian schools who recommend the film, encouraging the schools to make a viewing of the film part of a mandatory field trip, according to the article.
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