Sunday, May 4, 2008

Expelled may exceed box office expectations

Documentary film Expelled had the widest release of any documentary in history, according to this article in the LA Times. Although the film is not expected to have a big take, it may still exceed industry projections.

But, the article says, the film's modest box office successes may come at a price. The producers hired the same marketing firm that handled Mel Gibson's The Passion of the Christ. Some marketing efforts have included a Ben Stein bobblehead for patrons who bring 25 or more friends with them and donations to the budgets of Christian schools who recommend the film, encouraging the schools to make a viewing of the film part of a mandatory field trip, according to the article.

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